http://prmarvelsandmiscues.com Who Stepped Up - Who Stepped In It Sat, 30 Jan 2010 14:01:56 +0000 http://backend.userland.com/rss092 en As this blog now stands, there is a wealth of information on public relations, media relations and marketing that any novice or experienced PR professional can use. I hope you find it useful.  As time permits, I will continue to analyze who stepped up and who stepped in it. http://prmarvelsandmiscues.com/?p=32 Who Stepped In It: Regardless of the size of your business, media relations is one area that should be taken seriously.  The opportunity of success and the risk of failure are too great to do otherwise.  Apparently Lyon Shipyard Inc. in Norfolk, Virginia, didn’t get the memo. A recent article in ... http://prmarvelsandmiscues.com/?p=31 Who Stepped Up: We're all smart enough to know that things will not always go our way.  That's why proactive companies with a competent public relations consultant develop a Crisis Communications Plan, allowing them to navigate through difficult situations when they arise. A Crisis Communications Plan is essentially your Plan B.  ... http://prmarvelsandmiscues.com/?p=30 Who Stepped In It: There are a lot of bad business decisions that never make it into the mass media.  But what if one of those decisions becomes "the news"? It's been almost three weeks since The Virginian-Pilot reported that a well-known Hampton Roads heating and cooling company has 25 law ... http://prmarvelsandmiscues.com/?p=29 Who Stepped In It: How many times have you seen a great story about a new service or product, then not a peep?  Countless is my answer. How does this happen?  Here are a couple of thoughts: - Business owner turns a solid idea into a product or service and starts a ... http://prmarvelsandmiscues.com/?p=28 Who Stepped In It: For better or worse, our quick-moving, highly-connected society can take a limited amount of media coverage and make it seem like the story has been reported a hundred times.  That's what I experienced as I searched for articles on the Norfolk light-rail debacle where a consultant ... http://prmarvelsandmiscues.com/?p=27 Who Stepped Up: Every public relations agency and small business owner has their own definition of public relations.  I define public relations and marketing on several levels, but for this discussion, I say: public relations is anything the public sees, hears, touches, tastes or smells about your product, service, issue ... http://prmarvelsandmiscues.com/?p=26 Who Stepped In It:  Fortune smiles on the prepared.  That's particularly true when it comes to media interviews.  However, not all public relations consultants understand this universal law and believe in winging it. Make preparation a public relations tactic for any media interview.  Whether it's a stand-up, phone, or in-studio interview ... http://prmarvelsandmiscues.com/?p=25 Who Stepped Up: I recently had a conversation with a gentleman who's been in public relations for more than two decades.  Lots of information and ideas were flowing and then we got on the subject of website Newsrooms.  When I explained how I manage them for clients he said, "I ... http://prmarvelsandmiscues.com/?p=24 Who Stepped In It:  What incident or event would cause the most damage to your business if it happened right now?  Quick, think about it.  Now, if that crisis happened today, what would you say to multiple news organization covering it?  Far fetched?  No way.  Just ask Agriprocessors Kosher Meat ... http://prmarvelsandmiscues.com/?p=23